But this wasn't your average store opening. Oh no, we took things up a notch. Our cash register doubled as a DJ booth for the talented DJ Raaandy and DJ Rickinzi, while BXKS lit up the “stage” with her performance. The middle section of the store transformed into a dance floor. But the fun didn't stop there. After the main event, we whisked our guests away to a surprise after-party at The Standard Hotel. Despite the venue's strict "no corporate branding policy," we couldn't resist sharing the Klättermusen spirit. So, we projected a sneak peek of our upcoming brand campaign film onto the building opposite the hotel, ensuring our presence was felt far and wide. We want to extend a massive thank you to everyone who played a part in bringing this project to life. Your hard work and dedication have truly paid off, and we couldn't be more grateful. Thank you to everyone that came out to celebrate with us. Here's to many more memorable moments at Klättermusen Kings Road.