Klättermusen Story
Naked Truth
Crafted for Life
The naked truth behind the scenes
Every story has two sides to it. This is our Creative Lead’s take on “Crafted for Life.”
I read a lot about mountaineering and expeditions. After all, I’m the advertising guy. But I have found myself not paying too much interest to heroic tales of conquests, discoveries or being the first. No, I’m drawn towards failure and hardship. I obviously don’t have a morbid urge to gloat at tragedy. I mean, it’s not like I enjoy people dying on K2. The reason why I continuously indulge in stories about deterioration and defeat is rather to keep my ego grounded at all costs. The worst thing imaginable for me, would be to find inspiration and plant the poisonous seed of thinking ‘I could do that’. I know that, as soon as I start imagining myself on the summit of Mount Everest, or reaching the South Pole on skis, I’m done for. I know my limitations and I know my place. I’m the one who comes up with the stories and then find other people that actually live those lives to tell them. After all, I’m the advertising guy.
When I’m told that I’m the one going to Svalbard, in charge of documenting the trip of two experienced mountaineers and their craft, I freeze. Not by the thought of the low temperatures (I will find out about that later), but because of one thing; polar bears. I immediately Google ‘How to not get eaten by polar bears’ with non-satisfying results. My colleagues laugh at me and tell me how jealous they are. All I can think of is stories about failure and hardship.